Paula’s Choice runs discounts pretty regularly, but they come in different “levels”:
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Always-on style deals: on the EU side, you’ll often see ongoing promos like 15% off duos (“power couples”) and 20% off full-size sets, listed as continuous until further notice.
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Seasonal campaigns: Black Friday/Cyber Monday is the big one — Paula’s Choice even has a dedicated Black Friday/Cyber Monday page (it’s seasonal and reappears each year when the event rolls around).
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Member-focused promos: email subscribers/members can get extra treats and occasional exclusive codes, so if you like buying during promos, being on the list usually pays off.
If you’re trying to time a purchase: I’d treat Black Friday/Cyber Monday as the “largest discounts” window, and the rest of the year as a mix of sets/duos savings + occasional percentage-off promos depending on what they’re pushing that month.
